Fashion Files: The Goldworm Era
As a collector of vintage Italian knitwear from the 1960s to 1970s, I can tell you that original Goldworm pieces are becoming more expensive and harder to find these days.
If you are unfamiliar with the label, it was founded in 1928 by Samuel and Gertrude Goldworm. The company partnered with clothing manufacturers in Italy during the knitwear boom in the 1960s and transformed itself into a purveyor of quality, wearable art. Identifiable by the iconic smiling gold worm on the label, original Goldworm pieces are highly collectible and would make a unique and timeless addition to your vintage wardrobe.
Below are some vintage Goldworm knits we found on eBay and etsy this week. Click on each image to see the listing.
The classic gold worm.
Vintage 1960s Goldworm wool knit mini dress/tunic from Hottmilk on etsy. $110.
Vintage 1960s Goldworm keyhole dress from Planetclairevintage on etsy. $115.
Vintage Goldworm virgin wool knit dress on eBay. Current bid $99.
Vintage 1960s Goldworm young Edwardian-style dress on eBay. Currently on sale for $140.
Hello Mad Men lovers. Vintage 1960s Goldworm merino wool wiggle dress from ZucchiniFlourVintage on etsy. $78.
Vintage 1960s Goldworm dress from cloudninevintage on etsy. $94.
Rare price! Vintage 1960s Goldworm Navajo print dress on eBay. Current bid $9.99.
Vintage 1960s Goldworm 3/4 sleeve knit dress from Vintage201 on etsy. $79.
Vintage 1960s to 1970s Goldworm knit dress from josieovtg on etsy. $30.
Vintage 1960s Goldworm wool knit shift dress from VINTANTHROMODERN on etsy. $96.
Vintage 1960s Goldworm psychedelic print knit dress from Vintage201 on etsy. $97.
Vintage 1960s Goldworm wool knit shift dress from VINTANTHROMODERN on etsy. $84.
Vintage 1960s Goldworm silk blend, knit dress from VINTANTHROMODERN on etsy. $108.
Vintage Goldworm Gustav Klimt print dress on eBay. Current bid $79.99.
Vintage 1970s Goldworm knit sweater dress from honeydip on etsy. $68.
If you love Missoni you will really adore this one. Vintage 1960s Goldworm full-length knit dress from staticwhite on etsy. $40.
Vintage Goldworm wool knit dress with matching scarf from MissMaggiesBureau on etsy. $129.
This Week's Look 
OMG I am in Mad Men Love for the Merino Wool!
Thanks for this column, it familiarizes me further with another label!
Nicholette Alexander
November 23, 2011 at 4:54 pm
Thanks for featuring a couple of our Goldworm dresses! I have a collection of over 40 – love to see them appreciated.
vintanthromodernvintage
March 28, 2013 at 8:59 am
I am searching for a gold worm pin that was used in advertising in the 60’s. Do you have a source?
Jean Fowkes
November 14, 2020 at 12:07 pm